My favorite clothing retailer H&M is launching a sustainable clothing line for the green consumers, this new line is called "Conscious Clothing." The clothing for the collection are made from environmentally friendly and green materials such as organiz cotton, Tencel, and recycled materials.
“It’s not just about organic cotton any more, the possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics,” says Ann-Sofie Johansson, H&M Head of design. “Shades of white are the season’s biggest fashion trend and it feels right for this collection. White creates a romantic feeling with lace and Broderie Anglaise, but is also the basic color in a sporty, relaxed style and in a preppy tailored look for men.”
The clothings in the collection is anywhere from $10 to less than $60. With an affordable price range and environmentally conscious clothing this will surely be the next biggest hit at the already popular H&M. The Conscious Collection will be on sale in all H&M stores beginning April 14th.
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