Walmart is launching GeoGirl, sheer and nature-based beauty for the mass tween market. All the products are eco-friendly and made with tween style in mind.
GeoGirl is a full line of makeup, skincare and body care that will launch in select Walmart stores this March, and which takes its packaging inspiration from the art of texting that every tween has mastered (StyleList).
With names like URA* (You Are A Star) Face Shimmer, FYEO (For Yours Eyes Only) Feather Lash Mascara, and KOC (Kiss On Cheeks) Cream Blush, all products feature eco-chic packaging made of materials like renewable corn and recyclable paper (StyleList).
Portion of all the sales will be donated to the brand's foundation, GG-Gives, whcih will donate funds to girl-empowering causes.
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